We Are

Bonsai Trading Ltd

Bonsai For Trading Ltd is a family owned boutique consultancy firm, highly specialized in serving industries and governments in the defence and security technology sector on strategy issues, complex funding & investment solutions, legal issues and knowledge management

Who we are

Bonsai For Trading Ltd., is a family owned boutique consultancy firm, highly specialized in serving industries and governments in the defence and security technology sector on strategy issues, complex funding & investment solutions, legal issues and knowledge management in addition to securing sustainable businesses for its clients by matching and guiding specialist enterprises with the best suited opportunities, targeting Government & Corporate sectors within the emerging Middle Eastern and North African Economies, with a special focus on Defense and Security applications as well as Industrial, Infrastructure and Commercial Strategy. Bonsai For Trading Ltd. was established in 2007 after a long history of working with the private sector to serve the UAE land forces and it’s defence industry in general. Our Founding Partner and managing director Nazih Al Mauge has a vast experience in the region particularly in the UAE. Mr. Mauge started working in the UAE since the early 1990’s, which allowed him to build lifetime relationships with key decision makers in the sector. His expertise and wealth of knowledge, loyalty and honorable reputation paved the road for many successful projects, ventures and investments in the UAE and the region.

Throughout the years, Bonsai succeeded in creating a company that is considered a resilient and contemporary enabler of wealth, thriving on its wellrooted legacy disciplines, and its extensive business experience and Knowledge in the MENA region with its unique business connections and approach. Bonsai trades in Networks and Introductions services, Access to opportunities, Cultural Guidance in Commerce, Legal and business support, and client Brand Seeding & representation, Acting as an enabler for such services, differences it from the typical mainstream consultancy, agency, representation service providers, by also offering Outcome-Based Business development, tendering and contracting and Market & Trend Analysis.

Bonsai has also been successful in aligning its core services with the on going changes in the political, financial, social and environmental spheres by acting as agents for change, regulatory and political reform and capacity building for both the private and public sectors.

Bonsai For Trading diverse consulting services cater for both national and international clients and government bodies. Bonsai’s main objectives lay in formularizing the best suited strategy for each client’s challenges and then oversees tactical services to implement the strategy.

Bonsai For Trading is a full-service business consulting firm. Bonsai’s diverse & experienced Associates & Consultants assist and guide their clients to achieving their objectives by formalizing the best-suited strategy that suits their needs.

Depending on the client and the client’s objectives, our services can include contact with influential decision-makers; security & defense consulting; market entry and expansion support; business intelligence; investment sourcing and assistance; specialized outsourcing, Government Tenders and foreign direct investment.

Defense Business Services

We work with our clients to develop innovative strategies based on rigorous analysis, market insights and a pragmatic assessment of our clients’ capabilities. Our approach builds commitment across our clients organizations and doesn’t end with just a report. We support our clients in piloting, launching and scaling their strategy.
We have been successful in solving the most complex and valuable problems over the past 25 years. We combine deep sector insights with a rigorous analytical methodology and draw in relevant expertise when needed, from our colleagues to offer a richer perspective.

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Develop winning strategies that make sense of your evolving market landscape and define clearly where to play

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Help you define and develop new products, services and experiences underpinned by compelling business models and monetisation strategies

3

Improve the way you deliver your products and services, with support on pricing and loyalty strategies, sales effectiveness, channel strategy and channel design

4

Work with you through the M&A process: evaluating targets, undertaking due diligence, and executing and managing acquisitions.

Bonsai fostered a cadre of people able to form teams with a core of defense expertise but tailored to specific client needs. Bonsai has also adapted and further developed proven planning models and risk-based decision tools, and successfully applied these tools to a range of programs in the defense environment.

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Defense investment planning through use of real options methodology and adaptive decision making techniques

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Probability analysis

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Evidence-based policy formulation using survey-based data gathering and interpretation

4

Policy formulation, conceptual development and analysis

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Modeling the economic impact of defense procurement decisions and policy

6

Supplier benchmarking price and other aspects of monopoly supplier performance

Bonsai Approach & Experience

Defense planning requires economic skills and insights to take into account:

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A range of intangible, often non-monetary, benefits, costs and risks

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A role which could be viewed as the delivery of risk reduction services to the community

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The development of policies for engagement with industry in sub-markets that are commonly characterised by substantial constraints on competition. These distinctive features of defense planning, can be successfully complemented by cross-fertilisation from other sectors where analogous features arise.

Defense Industry Consultants

Bonsai assists defense industry suppliers, capability planners and acquisition managers by applying proven economic principles, concepts and analytical techniques, Bonsai provides defense consultancy services based on recognition that in the defense business environment:

Economic analysts that are best able to assist decision-makers on either the demand or supply sides of the defense market when they can draw on wide non-defense expertise and experience.

Successful application of economic thinking to defense issues requires detailed familiarity with continuously evolving defense policies, institutional structures and management processes.

Contact Us

Phone

+962 79 553 5050

Email

ceo@bonsaico.com